Ideas Make Manifestos
brand development by sarah feeney
We are
The Modernist Society.
A Manchester-based community of like-minded enthusiasts who have a unique perspective on modernism, architecture, and design.
"for those outside the organisation and unfamiliar with what it stood for, The Modernist needed a clear and consistent set of its aims and goals.
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Working with Sarah Feeney, who developed the marketing strategy and brand element, and Aaron Blyth and Wayne Fearnley, who formulated and updated The Modernist visual identity, building upon the foundations laid by Jonathan Hitchen and Dan James, we produced brand guidelines for
The Modernist . . .
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—a copy of which you are now looking at."
Eddy Rhead and Jack Hale
"We hired Sarah Feeney to define and formalise the organisation into one unified brand definition, the results of which feature in a new
Graphics Standards System
(Brand Book) for the organisation.
The work included Marketing Guidelines, focusing on Content Strategy and Social Media management.
Sarah Feeney understood and captured our unique tone of voice, brand spirit and community, which led to successful engagements that increased sales and followers without losing our core fans."
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JACK HALE, FOUNDER OF THE MODERNIST SOCIETY
Using this guideline, the flagship magazine The Modernist achieved a 20% sales increase with issues selling out for the first time, online product sales rose by 25%, and the Instagram account gained 5,000 new followers, exceeding the 15k target.
These results led to an initial four-month contract being extended by 18 months.