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Rolling with the punches —social media assets for an American Bourbon


American brand Puncher’s Chance Bourbon @puncherschancebourbon hired Flotsam & Jetsam—who I consult for— (yes, I consult for agencies, too) to give the brand a look and feel revamp, which was rolled out across its social media account from Spring '23.
Our favourite go-to designer Nick Paparone at New Good World, bought the revamp to life with new visuals and assets for social media and ring-side branding.

Thanks to the social media skills of Maggie Makes Media, the new look helped deliver a 106% increase in profile visits and a 278% increase in link clicks —making for a successful social media campaign for a classic American Bourbon.

(I also donated some of my own photography)

Launching in America? —read more about my collaborative service with Flotsam & Jetsam

Want to work with the team? Contact me.



an american muscle car in a garage ready for a weekend ride

a golden hour sunset accompanied by a glass of american bourbon

recipe for an american bourbon whiskey highball cocktail

a recipe for an american bourbon john collins cocktail

a recipe for an american bourbon sour cocktail

a recipe for an american bourbon smash cocktail

a recipe for an american bourbon sour cocktail

a recipe for an american bourbon smash cocktail

a recipe for an american bourbon john collins cocktail

a recipe for an american bourbon whiskey highball cocktail

banner for the professional fighters league

a tiger motif for an american bourbon


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ideas make manifestos

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Brand consultant based in LONDON, specialising in strategic cultural branding and marketing

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