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Wordy Rapping for Sweet Gwendoline French Gin

Much care was taken with our Sweet Gwendoline French Gin Valentine's Day slogan.


Instead of


"I'm Yours, You're Mine",


it's


"I'm Yours; Be Mine"


"BE Mine" is a request, a question, almost a plea.


Whereas "YOU'RE Mine" would be nonconsensual, demanding, and arbitrary.


It's a small change with a huge difference.


If you need carefully chosen words, call me. ideasmakemanifestos@gmail.com


Follow my Sweet Gwendoline French Gin Instagram adventures HERE



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sarah_feeney_brand_strategy_london_work_for_sweet_gwendoline_french_gin

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ideas make manifestos

Award-winning LONDON-based brand development studio with a bold approach to shape, transform and grow standout brands that ignite fan passion.
 

 

Brand consultant based in LONDON, specialising in strategic cultural branding and marketing

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