Much care was taken with our Sweet Gwendoline French Gin Valentine's Day slogan.
Instead of
"I'm Yours, You're Mine",
it's
"I'm Yours; Be Mine"
"BE Mine" is a request, a question, almost a plea.
Whereas "YOU'RE Mine" would be nonconsensual, demanding, and arbitrary.
It's a small change with a huge difference.
If you need carefully chosen words, call me. ideasmakemanifestos@gmail.com
Follow my Sweet Gwendoline French Gin Instagram adventures HERE
![sarah_feeney_brand_strategy_london_work_for_sweet_gwendoline_french_gin](https://static.wixstatic.com/media/0394d6_d22bba3ef33d400a8d89cd8d26d302fd~mv2.jpg/v1/fill/w_980,h_1225,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/0394d6_d22bba3ef33d400a8d89cd8d26d302fd~mv2.jpg)
![sarah_feeney_brand_strategy_london_work_for_sweet_gwendoline_french_gin](https://static.wixstatic.com/media/0394d6_a039322108b74f0d995f8920b98aa157~mv2.jpg/v1/fill/w_980,h_1225,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/0394d6_a039322108b74f0d995f8920b98aa157~mv2.jpg)
Comments