My approach.

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I see brands in culture.

(and culture in brands).

 

I articulate the spark that creates a brand and how to use that spark to grow. 

 

I focus on the elements that build standout brands and the strategy behind how that brand shows up to fans.

 

I treat people as humans, not just customers, by driving intent, ideas, and honesty to attract sincere and loyal fans.

 

I know how to shape, transform and grow successful brands; I’ve done it myself.

 

I am a partner in Sweet Gwendoline French Gin.