JOURNAL | Sarah Feeney Brand Strategy Consultant | London

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We are where we were.

There are certain iconic events, parties, and places that everyone claims to have been at. For my generation oop north, the place was The...

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Work like this, or not at all.

Motivating words from RAD magazine, a UK Skateboard magazine that was a lifeline for skaters in the late 80s and 90s

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I spent 10 years living out of a suitcase. But what was life on the road really like?

...conducting a kind of "method research" for Sailor Jerry Rum. As a result, I now have access to 40 global audiences. But how was it?

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What's the story behind the Sweet Gwendoline French Gin Keyhole?

This is why Sweet Gwendoline French Gin has a keyhole as its motif.

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The Sweet Gwendoline French Gin Manifesto!

Ten reasons why you need a manifesto.

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Over the weekend, this was a reminder from Yoko Ono.

Don't fall into the trap of thinking once is enough.

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Wordy Rapping for Sweet Gwendoline French Gin

Be aware of this easy-to-make mistake.

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Confessions of a Gin startup: Sweet Gwendoline French Gin is not afraid to break with convention.

What convention did we break this time?

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What's my favourite day in the Sweet Gwendoline French Gin calendar?

Confessions of a gin startup.

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Confessions of a gin start-up: the things I’ve learnt this year, 2023.

Number 9 will give you a shock.

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DISOBEY! Cold weather gin cocktails for the Holiday season.

Who says gin is only for summer.

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Sweet Gwendoline French Gin's partnership with Petit Mort magazine is making headlines 🗞

A collaboration with a French Dominatrix, a bottle of Sweet Gwendoline French Gin and a man on his knees makes headlines...

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Dita Las Vegas!

Opening nights, cocktails and Dita Von Teese —a 100-watt sparkle visit to Las Vegas for Sweet Gwendoline French Gin.

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In New York to:

Make headlines for Sweet Gwendoline French Gin in New York 🗽

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If you've got a cool space (showroom, reception, foyer, etc.), share it!

Collaborate with like-minded entities to double down on opportunities to increase fanbases and visibility.

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What drives an entrepreneur to create a brand? This winning combination.

Claire Goodman harnessed her cycling passion to "make a difference". Here’s how.

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BUTTON IT! Simple #D2CMarketing hacks to boost sales.

“How do I ensure online visitors make their purchase?” 7 simple hacks.

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Rolling with the punches —social media assets for an American Bourbon

Flotsam & Jetsam create a new look for Puncher's Chance American Bourbon.

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Around the world in 100 signs.

A design resource created whilst roaming the world for Sailor Jerry Rum establishing its global audience.

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Newly published piece: "Wig" Worland

Counterculture clothing TSPTR asked me to write about the space where subculture meets art. ✍🏼 Sarah Feeney 📸 Wig Worland

Ideas Make Manifestos

brand development by sarah feeney

ideas make manifestos

LONDON-based brand development studio by sarah feeney.

Rooted in culture to shape, transform, and grow standout brands that ignite fan passion.

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