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Ideas Make Manifestos
brand development by sarah feeney


Work like this, or not at all.
Motivating words from RAD magazine, a UK Skateboard magazine that was a lifeline for skaters in the late 80s and 90s
2 min read


What's the story behind the Sweet Gwendoline French Gin Keyhole?
This is why Sweet Gwendoline French Gin has a keyhole as its motif.
1 min read


The Sweet Gwendoline French Gin Manifesto!
Ten reasons why you need a manifesto.
1 min read


Over the weekend, this was a reminder from Yoko Ono.
Don't fall into the trap of thinking once is enough.
1 min read


Wordy Rapping for Sweet Gwendoline French Gin
Be aware of this easy-to-make mistake.
1 min read


Confessions of a Gin startup: Sweet Gwendoline French Gin is not afraid to break with convention.
What convention did we break this time?
1 min read


What's my favourite day in the Sweet Gwendoline French Gin calendar?
Confessions of a gin startup.
1 min read


Confessions of a gin start-up: the things I’ve learnt this year, 2023.
Number 9 will give you a shock.
1 min read


DISOBEY! Cold weather gin cocktails for the Holiday season.
Who says gin is only for summer.
1 min read


Sweet Gwendoline French Gin's partnership with Petit Mort magazine is making headlines 🗞
A collaboration with a French Dominatrix, a bottle of Sweet Gwendoline French Gin and a man on his knees makes headlines...
1 min read


Dita Las Vegas!
Opening nights, cocktails and Dita Von Teese —a 100-watt sparkle visit to Las Vegas for Sweet Gwendoline French Gin.
1 min read


In New York to:
Make headlines for Sweet Gwendoline French Gin in New York 🗽
1 min read


If you've got a cool space (showroom, reception, foyer, etc.), share it!
Collaborate with like-minded entities to double down on opportunities to increase fanbases and visibility.
1 min read


What drives an entrepreneur to create a brand? This winning combination.
Claire Goodman harnessed her cycling passion to "make a difference". Here’s how.
1 min read


BUTTON IT! Simple #D2CMarketing hacks to boost sales.
“How do I ensure online visitors make their purchase?” 7 simple hacks.
2 min read


Rolling with the punches —social media assets for an American Bourbon
Flotsam & Jetsam create a new look for Puncher's Chance American Bourbon.
1 min read


Newly published piece: "Wig" Worland
Counterculture clothing TSPTR asked me to write about the space where subculture meets art. ✍🏼 Sarah Feeney 📸 Wig Worland
1 min read


Want to create high-quality content for Instagram?
Guide to building a library of high-performing images for social media, including an Instagram gem that nobody else seems to know about.
6 min read


Authority Magazine
Thrilled to be described as “Keeper of the Flame” for my work on Sweet Gwendoline French Gin by Larry McGearty in this piece by Alex...
1 min read
Crack the whip for elevated cocktails crafted with Sweet Gwendoline French Gin
Our French Gin is inspired by the most iconic #JohnWillie #vintagefetish character, #SweetGwendoline. In this film series, we raised a...
1 min read
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