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Ideas Make Manifestos
brand development by sarah feeney


I spent 10 years living out of a suitcase. But what was life on the road really like?
...conducting a kind of "method research" for Sailor Jerry Rum. As a result, I now have access to 40 global audiences. But how was it?
6 min read


Confessions of a gin start-up: the things I’ve learnt this year, 2023.
Number 9 will give you a shock.
1 min read


Around the world in 100 signs.
A design resource created whilst roaming the world for Sailor Jerry Rum establishing its global audience.
13 min read


I love Chicago...
I've launched both Sweet Gwendoline French Gin and 805 Beer in Chicago so I got to spend a lot of time there. Here's why I love it...
8 min read
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