Ideas Make Manifestos
brand development by sarah feeney
Offering consumers a unique experience that celebrates both form and function.
"Feierabendbier," which translates to "after-work beer" in German, is a moment deeply rooted in German culture, symbolizing relaxation and unwinding after a day's work.
The Modernist, a design-focused organization, collaborated with Manchester Union Lager and Factory Record's designers Trevor and Craig Johnson to create their version of Feierabendbier, aiming to merge their design ethos with. . .
beer.
A design-centric approach.
By involving renowned designers Trevor and Craig Johnson, The Modernist emphasized minimalist and modernist aesthetics in the beer's packaging, drawing inspiration from German Modernist design and iconic figures like Dieter Rams and Max Bill.
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Collaborative creation.
Partnering with Manchester Union Lager, known for their craft in brewing, The Modernist ensured that the beer was not only a design statement but also a quality beverage, bridging the gap between design and brewing industries.
By intertwining design, cultural tradition, and quality brewing, The Modernist's Feierabendbier challenged conventional beer marketing and product development, offering consumers a unique experience that celebrates both form and function.